Easy Ways to Get Top 10 Search Engine Optimization

1) Chose your Keywords Carefully

Once you have chosen your business and purchased a domain name the next step before submitting your site to search engines is to find useful and relevant keywords. Without this step your website will get lost in the millions of websites competing for your business.

To start our keyword research we need to utilize some very useful tools. The first website viewed should be Google Keywords which is a free tool that displays the amount of searches and competition for specific keywords. It also allows you to find more specific keywords that can better describe your site.

A better tool would be to purchase some type of software such as word tracker which offers detailed information about keywords. Unfortunately word tracker is not free, but there are other services that are.

2) Find a Niche Market

This cannot be stressed enough as it is much harder to receive top search engine rankings for a new site than an established site. A new site will have to fight amongst web sites that have established high search engine rankings.

To compete with these web sites you would be crazy! You first need to find a niche market, and then build up your website to a position as to where it can compete with these generic terms. For example let’s say you have a web site geared towards weight loss. You would not use the keyword weight loss because it has too much competition. You can use one of the keyword tools to find suggestions of related keywords that you will be able to compete against. You may find the keyword “weight loss surgery” or “weight loss techniques”. These phrases are much better keywords than generic terms like “weight loss”.

Use the list of a few keywords and check out the competition that word/ phrase has on Goggle. Look at the number of competitors. If this exceeds a few million, then you need look for a more specific keyword. The next step is to observe the top listed pages and see how well they are optimized. You can download Google Toolbar and add Page Rank to your browser for free.

Note: Here’s a quick definition of Google Page Rank. Page Rank is Google’s way of giving a specific value to how popular a website is. It is based on the number of “votes” other websites cast for another website. A “vote” is simply when another website places a link on their website that is pointing to another website. Generally, the more “votes” or links you have pointing to your website, the higher your Page Rank (PR) will be. Page Rank is one of the many factors that Google takes into account when ranking websites.

In order to see your own Google Page Rank, as well as others, you must have the Google Toolbar installed on your computer. You can get that for free.

A low Page Rank between 0 – 3 means that you can easily compete with these web pages. A web site with a Page Rank of 4 – 6 is a bit tougher to compete with, but is manageable using my guided steps and expertise. You do not want to compete with web sites that have a Page Rank above 7. Check the domains homepage, not a sub page to get an accurate Page Rank!

3) View Competitors Source Code

It is important to view potential competitor’s source code to see if they have efficiently performed on page search engine optimization. To do this on your Brower click “view” and then click on the “source” option as displayed”

This will bring up a page with all the html code on it. You do not need to be an expert with html to understand what we are looking for. We need to see if our competitor’s web site is properly optimized. We look to see if they are using their keywords in the header tags

KEYWORDS, the title tags , and the image alt tags KEYWORDS . These should all be located near the top of the source code.

If you cannot find these then go to the toolbar and chose “edit” and select “find” and type in

or

It should NEVER look like this too:

The way it should look is:

(Note: You can add this character | by holding the shift key on your keyboard and pressing the backslash key above the enter key.)

You should always remove prepositions such as “and” as this will only hurt your search engine optimization. The fewer, more relevant the words are the higher your search engine ranking will be.

Header tags

should be placed above your body content. This should contain your most relevant keyword in this tag. Ex) Weight Loss Story

This main keyword placed in the

tag will substantially increase your page ranking! The tag should contain your second most important keyword. The tag will have your least important keyword placed in it. These header tags are often overlooked, but make a significant difference in your on page search engine optimization.

The body content of your webpage should be rich with keywords and relevant content. You should have each keyword appear at least once for every 1-2 paragraphs. Do not stuff your body with keywords, as this will only hurt you. You want to give your body a clean natural look, meaning do not over or under use keywords!

Image tags should also be keyword rich. Search engines often look at the alt tags of images on your web site to get a feel of what your web site is about. If the alt tags do not have your keywords then you will be ranked lower than if you had keywords in your alt tags.

5) Homepage Organization

We want the search engines to notice your keywords and index you according to those keywords. In order to do this you should start your body and end your body with your keywords. This gives the search engine spider information that your page is highly relevant to your keywords.

When the spider looks through your web site it reads through your content from top left to bottom right. Below is an example of how the search engine reads your page starting with 1 then 2 then 3.

Now search engines will view your body content before it views your navigational menu. The search engine will see the top of your page then see a blank area and skip to your body content then move onto your navigational menu.

6) Search Engine Submission

The best way to achieve high search engine rankings for new web sites may not be what you expected. You should not submit your site directly to the search engines as this process can take weeks or even months to get your site listed. Instead you need to get listed on top ranking pages that are relevant to your web sites content. These high ranking pages are often optimized on a weekly or even daily basis. Every time the site is indexed your link will appear and the search engines will automatically list your site in its index. It is as simple as that to get listed on top search engines in only a few days!

To do this we need to search for web sites that that are indexed by search engines and get them to link to us. This can be difficult to do unless you give the site some incentive to do so. The incentive you need to give them is to write some sort of article that is relevant to your line of business. At the bottom of the article you include your web page URL to get picked up by the search engines. You submit the article to popular article directories on the web and you will be indexed by the search engines in a matter of days rather than months!